There has been one step further in promoting Internet gambling – for the first time, the British Advertising Standards Authority (ASA) said yes to advertising online gaming sites on British Television. This is great news for online casinos, sportsbooks, poker rooms and other online gambling companies that want to show Brits their offer in commercials next year. But there are some rules what things cannot be shown in these commercials. These commercials cannot be connected with sex in any way, should not be created to attract children and people who have problems with gambling. Also, the adverts should not show bad social behaviour. But the rules have not been completed and the Committee of Advertising Practice has been still working on them. The Committee will probably finish its work by September 15 and it will make the new rules public next May. The new rules will become law in September 2007 together with the Gambling Act.
Jun 29



